Cathy McHugh has joined DVTel as Director of Global Marketing. She will work alongside the management team to develop and implement DVTel’s marketing and branding strategy as well as run the marketing communications department. McHugh, former Director of Global Marketing at Senstar Corporation, a leading perimeter security company headquartered in Canada, brings to DVTel a wealth of experience in developing markets world-wide. Until 4 years ago, McHugh ran her own Strategic Marketing and Public Relations firm for 15 years. “Cathy brings to DVTel a skill set that complements DVTel’s new focus,” said Yoav Stern, President & CEO, DVTel Inc. “She will work with our teams around the world as we redirect our efforts in creating a more advanced and more profitable video product solution for System Integrators and end users.” Ami Amir, DVTel’s Executive Vice-President of Marketing and Product Management, commented: “While Cathy will continue to support our established base of customers in the US and worldwide, she will sharpen our positioning message by utilizing her extensive experience. These efforts will result in the development of a new marketing and branding plan.”
“I am excited to be part of DVTel team and look forward to working with our people around the world in developing new ways of penetrating the market” said McHugh. “In my first few weeks, I have had the opportunity to meet people who are smart, dedicated, and committed to their customers.” She added that in this day and age of increasingly informal and automated communications, relevant one-on-one customer contact is hard to find.
“It is refreshing to see that DVTel still has an innovative and fast growing company mindset when it comes to service. It will take us far in view of the fact that we are already very well positioned when it comes to intelligent end-to-end security solutions,” McHugh said.